Brand

Briogeo dupes

Briogeo is a US prestige hair brand sold at Ulta, Sephora, Target (via Ulta) and its own site. The 12 products we cover run from $24 to $42 for 1.5 to 16 oz sizes: shampoos and conditioners at $28 to $39, a $39 deep conditioning mask, a $42 scalp scrub shampoo and a $28 hair oil. Prices we show are official-site prices.

Every build

Shampoo

• 91matchSave ~$10.12

  Briogeo · shampoo

  Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo. Our build: 91/100, saves ~$10.12

  $28 ~$17.88our build, 2 partsOriginal $28, build ~$17.88.

  Aveeno + Not Your Mother's

• 86matchSave ~$13.22

  Briogeo · shampoo

  Curl Charisma Rice Amino + Avocado Hydrating Shampoo. Our build: 86/100, saves ~$13.22

  $28 ~$14.78our build, 2 partsOriginal $28, build ~$14.78.

  Not Your Mother's

• 63matchSave ~$21.22

  Briogeo · shampoo

  Don't Despair, Repair! Super Moisture Shampoo. Our build: 63/100, saves ~$21.22

  $39 ~$17.78our build, 2 partsOriginal $39, build ~$17.78.

  Not Your Mother's

• 91matchSave ~$19.01

  Briogeo · shampoo

  Farewell Frizz Smoothing Shampoo. Our build: 91/100, saves ~$19.01

  $28 ~$8.99our build, 1 partOriginal $28, build ~$8.99.

  Not Your Mother's

• 72matchSave ~$21.01

  Briogeo · shampoo

  Superfoods Matcha + Apple Replenishing Shampoo. Our build: 72/100, saves ~$21.01

  $30 ~$8.99our build, 1 partOriginal $30, build ~$8.99.

  Not Your Mother's

Conditioner & masks

• 96matchSave ~$21.22

  Briogeo · conditioner

  Don't Despair, Repair! Super Moisture Conditioner. Our build: 96/100, saves ~$21.22

  $39 ~$17.78our build, 2 partsOriginal $39, build ~$17.78.

  Not Your Mother's

• 93matchSave ~$19.01

  Briogeo · conditioner

  Farewell Frizz Smoothing Conditioner. Our build: 93/100, saves ~$19.01

  $28 ~$8.99our build, 1 partOriginal $28, build ~$8.99.

  Not Your Mother's

• 94matchSave $28.01

  Briogeo · mask

  Don't Despair, Repair! Deep Conditioning Hair Mask. Our build: 94/100, saves $28.01

  $39 $10.99our build, 1 partOriginal $39, build $10.99.

  Not Your Mother's

Leave-in & bond repair

• 75matchSave ~$6.42

  Briogeo · leave-in

  Curl Charisma Rice Amino + Avocado Leave-In Defining Creme. Our build: 75/100, saves ~$6.42

  $24 ~$17.58our build, 2 partsOriginal $24, build ~$17.58.

  Not Your Mother's

Oils & serums

• 100matchSave ~$19.21

  Briogeo · hair-oil

  Style + Treat 4-in-1 Weightless Hair Oil. Our build: 100/100, saves ~$19.21

  $28 ~$8.79our build, 1 partOriginal $28, build ~$8.79.

  Not Your Mother's

Scalp

• 68matchSave ~$32.01

  Briogeo · scalp

  Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scrub Shampoo. Our build: 68/100, saves ~$32.01

  $42 ~$9.99our build, 1 partOriginal $42, build ~$9.99.

  Neutrogena

Dry shampoo

• 80matchSave ~$19.01

  Briogeo · dry-shampoo

  Style + Treat Dry Shampoo Puff (Universal). Our build: 80/100, saves ~$19.01

  $28 ~$8.99our build, 1 partOriginal $28, build ~$8.99.

  Not Your Mother's

Sources

• ulta.com · briogeo
• target.com · A-86281215
• target.com · A-86281211
• ulta.com · be-gentle-be-kind-aloe-oat-milk-ultra-soothing-fragrance-free-hypoallergenic-shampoo-pimprod2031238
• ulta.com · curl-charisma-rice-amino-avocado-hydrating-shampoo-pimprod2021211
• ulta.com · curl-charisma-rice-amino-avocado-leave-in-defining-creme-pimprod2021367
• ulta.com · dont-despair-repair-deep-conditioning-hair-mask-pimprod2021375
• ulta.com · dont-despair-repair-super-moisture-conditioner-pimprod2023744
• ulta.com · dont-despair-repair-super-moisture-shampoo-damaged-hair-pimprod2021219
• ulta.com · farewell-frizz-smoothing-conditioner-pimprod2021373
• ulta.com · farewell-frizz-smoothing-shampoo-pimprod2021217
• ulta.com · scalp-revival-charcoal-coconut-oil-micro-exfoliating-scrub-shampoo-pimprod2029402
• ulta.com · style-treat-4-in-1-weightless-hair-oil-pimprod2053729
• ulta.com · style-treat-dry-shampoo-puff-pimprod2049070
• ulta.com · superfoods-matcha-apple-replenishing-shampoo-pimprod2021208