The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Briogeo
$30 · 12.5 oz
A sulfate-free shampoo with betaine, isethionate and glucoside cleansers plus a blend of fruit and vegetable extracts (spinach, broccoli, apple, cucumber, citrus, beet, green tea).
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Partial credit means the part only partly matches that standout.
The 100 points
We split Superfoods Matcha + Apple Replenishing Shampoo into 3 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Cocamidopropyl Betaine, Sodium Lauroyl Methyl Isethionate, Sodium C14-16 Olefin Sulfonate do this job here.
Humectants (Glycerin, Aloe Barbadensis Leaf Juice, Panthenol) pull in water and keep the hair feeling soft.
Cationic conditioning polymers cling to wet hair and cut tangles. Polyquaternium-7 play that role here.
Optional
72 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
Why it is close. Botanical shampoo family; the plant extracts differ.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyWater/Aqua/Eau, Cocamidopropyl Betaine*, Sodium Lauroyl Methyl Isethionate*, Sodium C14-16 Olefin Sulfonate, Glycerin*, Aloe Barbadensis Leaf Juice*, Spinacia Oleracea (Spinach) Leaf Extract*, Brassica Oleracea Italica (Broccoli) Extract*, Pyrus Malus (Apple) Fruit Extract*, Cucumis Sativus (Cucumber) Fruit Extract*, Citrus Limon (Lemon) Fruit Extract*, Citrus Grandis (Grapefruit) Fruit Extract*, Citrus Aurantium Dulcis (Orange) Fruit Extract*, Beta Vulgaris (Beet) Root Extract*, Camellia Sinensis Leaf Extract*, Cymbopogon Schoenanthus Extract*, Chlorella Vulgaris Extract*, Panthenol, Sodium Gluconate*, Sodium Lauryl Sulfoacetate*, Polyquaternium-7, Caprylyl/Capryl Glucoside*, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Citric Acid*, Fragrance (Parfum), Caprylhydroxamic Acid*, Benzyl Alcohol, Chlorophyllin-Copper Complex (CI 75810)*
We split Superfoods Matcha + Apple Replenishing Shampoo into 3 standout parts worth 100 points in total. The build earns 72 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Thickening Shampoo by Not Your Mother's is our closest single-product match at 72 out of 100 for ~$8.99 (13 fl oz). It shares Mild isethionate cleanser, Green tea (camellia sinensis) extract.
Superfoods Matcha + Apple Replenishing Shampoo costs $30 for 12.5 oz. The closest dupe costs ~$8.99, a saving of about $21.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Matcha, spinach, broccoli, apple extracts. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's