The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Briogeo
$28 · 8 oz
A creamy sulfate-free shampoo using betaine and isethionate cleansers with shea butter, avocado and rosehip oils.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Not Your Mother's
Adds: Conditioning polymers
Partial credit means the part only partly matches that standout.
The 100 points
We split Curl Charisma Rice Amino + Avocado Hydrating Shampoo into 5 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Lauramidopropyl Betaine do this job here.
Humectants (Glycerin, Aloe Barbadensis Leaf Juice, Sodium Hyaluronate) pull in water and keep the hair feeling soft.
Cationic conditioning polymers cling to wet hair and cut tangles. Polyquaternium-71, Polyquaternium-7 play that role here.
Oils and butters (Butyrospermum Parkii Butter, Persea Gratissima Oil, Rosa Canina Fruit Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Oryza Sativa Amino Acids, Keratin Amino Acids) are added to coat and temporarily fill rough spots on the hair surface.
Optional
86 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.79
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Running total ~$14.78
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Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
Why it is close. Same sulfate-free curl-hair wash family.
Not an affiliate link.
Not Your Mother's
Why it is close. Tear-free kids' formula; milder and marketed to kids.
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Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
Not Your Mother's
Adds: Conditioning polymers
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyWater/Aqua/Eau, Cocamidopropyl Hydroxysultaine*, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Glycerin*, Glycol Distearate*, Disodium Laureth Sulfosuccinate*, Polysorbate 80*, Sodium Lauryl Sulfoacetate*, Soyamidopropyldimethylamine Oxide*, Sodium Lauroyl Sarcosinate*, Butyrospermum Parkii (Shea) Butter, Oryza Sativa (Rice) Amino Acids, Lactobacillus/Solanum Lycopersicum (Tomato) Ferment Extract, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Acanthus Mollis Leaf Extract, Tocopheryl Acetate*, Aloe Barbadensis Leaf Juice, Keratin Amino Acids, Sodium Hyaluronate*, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Grandis (Grapefruit) Peel Oil, Santalum Album (Sandalwood) Oil, Pogostemon Cablin Oil, Juniperus Virginiana Oil, Cananga Odorata Flower Oil, Xyitylglucoside*, Anhydroxylitol*, Xylitol*, Sodium C14-16 Olefin Sulfonate*, Acyl Coenzyme A Desaturase*, Polyquaternium-71, Leuconostoc/Radish Root Ferment Filtrate, Fragrance (Parfum), Polyquaternium-7, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol * Coconut, vegetable, or plant derived
We split Curl Charisma Rice Amino + Avocado Hydrating Shampoo into 5 standout parts worth 100 points in total. The build earns 86 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's Curl Talk Bond Building Hydrating Shampoo by Not Your Mother's is our closest single-product match at 85 out of 100 for ~$8.79 (8 fl oz). It shares Sodium cocoyl isethionate, Lauramidopropyl-type betaine surfactants, Glycol distearate.
Curl Charisma Rice Amino + Avocado Hydrating Shampoo costs $28 for 8 oz. The closest dupe costs ~$8.79, a saving of about $19.21. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Shea butter, Rice extract. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's