The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Briogeo
$28 · 8 oz
A fragrance-free shampoo with mild cleansers (an isethionate and a betaine) and soothing plant extracts: aloe, oat bran and green tea.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Aveeno
Not Your Mother's
Adds: Humectants
Partial credit means the part only partly matches that standout.
The 100 points
We split Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo into 3 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine do this job here.
Humectants (Glycerin, Aloe Barbadensis Leaf Juice, Panthenol) pull in water and keep the hair feeling soft.
Oils and butters (Limnanthes Alba Seed Oil) soften the hair and seal in moisture.
Optional
91 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.89
View product (opens in new tab)Not an affiliate link.
Running total ~$17.88
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Aveeno
Why it is close. Kids' formula; gentle oat shampoo. Product exists in Aveeno's line per agent research.
Not an affiliate link.
Not Your Mother's
Why it is close. Shares aloe and the same mild cleanser class.
Not an affiliate link.
Aveeno
Running total
View product (opens in new tab)Not an affiliate link.
Aveeno
Not Your Mother's
Adds: Humectants
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyWater/Aqua/Eau, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Glycerin*, Aloe Barbadensis Leaf Juice*, Avena Sativa (Oat) Bran Extract*, Camellia Sinensis Leaf Extract*, Limnanthes Alba (Meadowfoam) Seed Oil*, Panthenol, Sodium Gluconate*, Citric Acid*, Leuconostoc/Radish Root Ferment Filtrate*, Panthenyl Hydroxypropyl Steardimonium Chloride*, Tocopheryl Acetate, Potassium Sorbate, Sodium Benzoate, Caprylhydroxamic Acid*, Benzyl Alcohol
We split Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo into 3 standout parts worth 100 points in total. The build earns 91 of a possible 100. A full 100 needs every standout fully covered.
Aveeno Kids' Curly Hair Hydrating Shampoo by Aveeno is our closest single-product match at 89 out of 100 for ~$8.89 (12 fl oz). It shares Oat and glycerin soothing base, Mild betaine surfactants.
Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance-Free Hypoallergenic Shampoo costs $28 for 8 oz. The closest dupe costs ~$8.89, a saving of about $19.11. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Aloe juice, Green tea. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's