The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Briogeo
$28 · size not stated on page
An aerosol-free, talc-free powder of corn, rice and tapioca starch plus kaolin and montmorillonite clays that absorb oil at the roots.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Partial credit means the part only partly matches that standout.
The 100 points
We split Style + Treat Dry Shampoo Puff (Universal) into 3 standout parts. Each bar shows what the build earns.
The absorbent base (Oryza Sativa Starch, Zea Mays Starch, Kaolin) soaks up oil at the roots, which is the whole point of a dry shampoo.
Humectants (Sodium Hyaluronate, Maltodextrin) pull in water and keep the hair feeling soft.
Scalp-care ingredients (Biotin, Charcoal Powder) are the reason to pick this over a plain wash.
Optional
80 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
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Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
Why it is close. Powder format only.
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Not Your Mother's
Running total
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Not Your Mother's
A dermatology review of hair cosmetics explains what shampoos, conditioners and styling products do to the hair shaft and what they cannot do.
Gavazzoni 2015 · Int J TrichologyOryza Sativa (Rice) Starch*, Zea Mays (Corn) Starch*, Kaolin*, Sodium Bicarbonate*, Tapioca Starch*, Sodium Hyaluronate*, Bambusa Arundinacea Stem Extract*, Biotin, Hamamelis Virginiana (Witch Hazel) Leaf Extract*, Charcoal Powder*, Maltodextrin*, Fragrance (Parfum), Water/Aqua/Eau
We split Style + Treat Dry Shampoo Puff (Universal) into 3 standout parts worth 100 points in total. The build earns 80 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's Clean Freak Dark Hair Dry Shampoo Powder by Not Your Mother's is our closest single-product match at 80 out of 100 for ~$8.99 (0.85 oz). It shares Starch powder dry shampoo (tapioca, rice).
Style + Treat Dry Shampoo Puff (Universal) costs $28 for size not stated on page. The closest dupe costs ~$8.99, a saving of about $19.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Kaolin, bentonite, caffeine, copper tripeptide, adenosine. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's