The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Briogeo
$39 · 16 oz
A sulfate-free shampoo built on mild coconut and betaine-type cleansers.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Not Your Mother's
Adds: Oils and butters
Partial credit means the part only partly matches that standout.
The 100 points
We split Don't Despair, Repair! Super Moisture Shampoo into 6 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium Cocoyl Isethionate, Lauramidopropyl Betaine, Cocamidopropyl Hydroxysultaine do this job here.
Humectants (Panthenol, Glycerin) pull in water and keep the hair feeling soft.
Scalp-care ingredients (Biotin) are the reason to pick this over a plain wash.
Cationic conditioning polymers cling to wet hair and cut tangles. Guar Hydroxypropyltrimonium Chloride, Polyquaternium-70 play that role here.
Oils and butters (Butyrospermum Parkii Butter, Cocos Nucifera Oil, Rosa Canina Fruit Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Glycine Soja Oil, Glycine Soja Sterols, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol) are added to coat and temporarily fill rough spots on the hair surface.
Optional
63 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
View product (opens in new tab)Not an affiliate link.
Running total ~$17.78
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
No close match yet — we show the nearest formulas.
Why it is close. Same mild cleanser type for damaged hair. Briogeo adds shea and coconut oil in the wash.
Not an affiliate link.
Not Your Mother's
Why it is close. Oil-containing mild wash for dry hair.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
Not Your Mother's
Adds: Oils and butters
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyWater/Aqua/Eau, Sodium Cocoyl Isethionate*, Lauramidopropyl Betaine*, Cocamidopropyl Hydroxysultaine*, Sodium C14-16 Olefin Sulfonate, Glycol Distearate*, Glyceryl Stearate*, Disodium Laureth Sulfosuccinate*, Sodium Lauryl Sulfoacetate*, Guar Hydroxypropyltrimonium Chloride*, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Rosa Canina Fruit Oil, Biotin, Panthenol, Glycerin*, Glycine Soja (Soybean) Oil, Abies Sibirica Oil, Tilia Tomentosa Bud Extract, Algae Extract, Phospholipids*, Glycolipids*, Glycine Soja (Soybean) Sterols, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Paradisi (Grapefuit) Peel Oil, Citrus Limon (Lemon) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol*, Sodium Lauryoyl Sarcosinate*, Sodium C14-16 Olefin Sulfonate*, Tocopheryl Acetate*, Tetrasodium Glutamate Diacetate*, Polyquaternium-70, Dipropylene Glycol*, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Fragrance (Parfum) * Coconut, vegetable, or plant derived
We split Don't Despair, Repair! Super Moisture Shampoo into 6 standout parts worth 100 points in total. The build earns 63 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Restore Shampoo by Not Your Mother's is our closest single-product match at 60 out of 100 for ~$8.99 (13 fl oz). It shares Sulfate-free isethionate cleanser, Hydrolyzed protein, Conditioning polyquaternium-10.
Don't Despair, Repair! Super Moisture Shampoo costs $39 for 16 oz. The closest dupe costs ~$8.99, a saving of about $30.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Shea butter, Argan oil. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's