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Brand

OUAI dupes

OUAI (theouai.com) is a Los Angeles hair care brand known for texture sprays, dry shampoo, shampoos and conditioners split by hair type, and finishing oils. The hero products we checked run from about $30 to $34 at full size, with travel sizes at $16 to $18 at Target. The prices we show are official-site prices.

Every build

Shampoo

Conditioner & masks

Leave-in & bond repair

Oils & serums

Scalp

Styling & heat

Dry shampoo