The original, what makes it special and the shelf parts we use. This build already reaches the highest score we can honestly claim.
The original · OUAI
$34 · 10 fl oz
A clarifying shampoo with sulfonate and betaine cleansers that lift styling product and oil.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Neutrogena
Adds: Cleansing system
Partial credit means the part only partly matches that standout.
The 100 points
We split Detox Shampoo into 3 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine do this job here.
Humectants (Glycerin, Propylene Glycol) pull in water and keep the hair feeling soft.
Cationic conditioning polymers cling to wet hair and cut tangles. Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7 play that role here.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
View product (opens in new tab)Not an affiliate link.
Running total ~$18.98
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
Why it is close. Mild, not a detox.
Not an affiliate link.
Neutrogena
Why it is close. A clarifying detox shampoo.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
Neutrogena
Adds: Cleansing system
Running total
View product (opens in new tab)Not an affiliate link.
Neutrogena
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
We split Detox Shampoo into 3 standout parts worth 100 points in total. The build earns 100 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Restore Shampoo by Not Your Mother's is our closest single-product match at 78 out of 100 for ~$8.99 (13 fl oz). It shares Cleanser type.
Detox Shampoo costs $34 for 10 fl oz. The closest dupe costs ~$8.99, a saving of about $25.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Sulfonates. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's