The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · OUAI
$32 · 10 fl oz
A sulfonate and betaine cleansing base with panthenol, hydrolyzed keratin and biotin, and very little silicone, so it should leave fine hair lighter.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Partial credit means the part only partly matches that standout.
The 100 points
We split Fine Hair Shampoo into 6 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate do this job here.
Humectants (Panthenol, Glycerin) pull in water and keep the hair feeling soft.
Scalp-care ingredients (Biotin) are the reason to pick this over a plain wash.
Cationic conditioning polymers cling to wet hair and cut tangles. Cetrimonium Chloride, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7 play that role here.
Oils and butters (Salvia Hispanica Seed Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Hydrolyzed Keratin) are added to coat and temporarily fill rough spots on the hair surface.
Optional
49 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
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Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
No close match yet — we show the nearest formulas.
Why it is close. Both for fine hair.
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Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyWater / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal
We split Fine Hair Shampoo into 6 standout parts worth 100 points in total. The build earns 49 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Thickening Shampoo by Not Your Mother's is our closest single-product match at 49 out of 100 for ~$8.99 (13 fl oz). It shares Fine-hair volume shampoo, Panthenol-type conditioners.
Fine Hair Shampoo costs $32 for 10 fl oz. The closest dupe costs ~$8.99, a saving of about $23.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: PEG-200 hydrogenated glyceryl palmate. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's