The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · OUAI
$32 · 10 fl oz
A cetearyl alcohol and cationic (behentrimonium chloride) base that softens and detangles.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
The 100 points
We split Medium Hair Conditioner into 5 standout parts. Each bar shows what the build earns.
The conditioning base (Cetearyl Alcohol, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride) is what coats and detangles the hair after the rinse. A shelf formula with the same kind of base does the same job.
Silicones add slip and shine and help cut combing damage. Amodimethicone, Dimethicone, Dimethiconol do that here.
Humectants (Panthenol, Glycerin) pull in water and keep the hair feeling soft.
Oils and butters (Orbignya Oleifera Seed Oil, Cocos Nucifera Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Hydrolyzed Keratin) are added to coat and temporarily fill rough spots on the hair surface.
Optional
57 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
No close match yet — we show the nearest formulas.
Why it is close. Same conditioner skeleton.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA combing test found bleaching raises hair breakage and that nearly all anti-breakage products on the market pair silicones with cationic polymers.
Haake 2009 · J Cosmet SciIn a controlled comparison, coconut oil reduced protein loss from damaged and undamaged hair when used before or after washing; sunflower and mineral oil did not. This applies to coconut oil itself, not to a blend that contains some.
Rele 2003 · J Cosmet SciA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyAqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent/Agent Antistatique), Parfum (Fragrance), Hydrolyzed Keratin, Citrus Japonica Fruit Extract, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Panthenol, Cetrimonium Chloride(Anti-Static Agent/Agent Antistatique), Dimethicone, Dimethiconol, Glycerin, Polyquaternium-37, Laureth-9, Trideceth-12, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Acetic Acid, Sodium Chloride, Sodium Acetate, Tocopherol, Isopropyl Alcohol, Ethylhexylglycerin, Sodium Hydroxide, Dicaprylyl Carbonate, Lauryl Glucoside, Citric Acid, Sorbitan Oleate, Potassium Sorbate, Sodium Benzotate, Phenoxyethanol, Benzyl Salicylate, Limonene, Hexyl Cinnamal
We split Medium Hair Conditioner into 5 standout parts worth 100 points in total. The build earns 57 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Hydrate Conditioner by Not Your Mother's is our closest single-product match at 57 out of 100 for ~$8.99 (13 fl oz). It shares Cetearyl alcohol + behentrimonium chloride, Plant protein.
Medium Hair Conditioner costs $32 for 10 fl oz. The closest dupe costs ~$8.99, a saving of about $23.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Hydrolyzed keratin, Babassu/coconut oils. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's