The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · OUAI
$32 · 10 fl oz
A sulfonate and betaine cleansing base with coconut and babassu oils plus hydrolyzed keratin to condition.
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Partial credit means the part only partly matches that standout.
The 100 points
We split Medium Hair Shampoo into 5 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate do this job here.
Humectants (Glycerin, Panthenol) pull in water and keep the hair feeling soft.
Cationic conditioning polymers cling to wet hair and cut tangles. Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7 play that role here.
Oils and butters (Orbignya Oleifera Seed Oil, Cocos Nucifera Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Hydrolyzed Keratin) are added to coat and temporarily fill rough spots on the hair surface.
Optional
57 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
View product (opens in new tab)Not an affiliate link.
Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
No close match yet — we show the nearest formulas.
Why it is close. OUAI uses stronger sulfonates and silicone conditioning; NYM is gentler.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
We split Medium Hair Shampoo into 5 standout parts worth 100 points in total. The build earns 57 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Hydrate Shampoo by Not Your Mother's is our closest single-product match at 57 out of 100 for ~$8.99 (13 fl oz). It shares Mild cleanser, Conditioning guar.
Medium Hair Shampoo costs $32 for 10 fl oz. The closest dupe costs ~$8.99, a saving of about $23.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Sodium C14-16 olefin sulfonate base, Amodimethicone. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's