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How we build Moroccanoil Moisture Repair Shampoo

The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.

MOROCCAN

The original · Moroccanoil

Moroccanoil Moisture Repair Shampoo

$30 · 8.5 oz

A shampoo for chemically treated or damaged hair, with a surfactant base that includes sulfate-type cleansers (disodium laureth sulfosuccinate, sodium lauryl sulfoacetate).

Official product page (opens in new tab)

Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.

Step 2 · The build

Our build 1 part

  • Not Your Mother's

    Not Your Mother's aura boost Restore Shampoo

    ACleansing system · 45BHumectants · 16CConditioning polymers · 14DOils and butters · 7 of 14EProtein and amino acids · 8 of 11
    ~$8.99View product (opens in new tab)

    Not an affiliate link.

Partial credit means the part only partly matches that standout.

The 100 points

What stands out 100 pts

We split Moroccanoil Moisture Repair Shampoo into 5 standout parts. Each bar shows what the build earns.

  • ACleansing system45 of 45 pts

    The cleansing system sets how the shampoo lathers and how hard it washes. Sodium Lauroyl Sarcosinate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine do this job here.

  • BHumectants16 of 16 pts

    Humectants (Panthenol, Sodium Pca, Propylene Glycol) pull in water and keep the hair feeling soft.

  • CConditioning polymers14 of 14 pts

    Cationic conditioning polymers cling to wet hair and cut tangles. Polyquaternium-7, Polyquaternium-10, Quaternium-80 play that role here.

  • DOils and butters7 of 14 pts

    Oils and butters (Argania Spinosa Kernel Oil, Persea Gratissima Oil) soften the hair and seal in moisture.

  • EProtein and amino acids8 of 11 pts

    Hydrolyzed proteins and amino acids (Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Silk Amino Acids, Hydrolyzed Keratin) are added to coat and temporarily fill rough spots on the hair surface.

Optional

Get closer optional

90 / 100. We have not found a shelf product that closes more of the gap yet.

Step 3 · Buy

Buy the build

One link per part. Each opens the retailer in a new tab.

Skincare SuppliesOct 28, 2026

Your build

  1. 01Not Your Mother'sNot Your Mother's aura boost Restore Shampoo~$8.99

    Not an affiliate link.

Build total~$8.99
The splurge$30
Match90/100
You keep~$21.01

Snapshot prices. Each link shows today's price.

Other single-product swaps

One bottle instead of a build. Sorted by match score; scores use the same standouts as above.

budget Our pick

Not Your Mother's aura boost Restore Shampoo

Not Your Mother's

Match score 90 out of 100
~$8.99 Price not confirmed · 13 fl ozSave ~$21.01
What it shares, what it misses

Shares

  • Gentle isethionate/amphoteric cleanser

Misses

  • Argan, avocado oils
  • Dimethicone

Why it is close. Moisture-repair wash, same tier.

Ingredient list source

View product (opens in new tab)

Not an affiliate link.

What the science says

  • In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.

    da 2018 · J Cosmet Dermatol
  • A dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.

    Gavazzoni 2015 · Int J Trichology

Full ingredient list

Show the INCI list

AQUA/WATER/EAU, SODIUM LAUROYL SARCOSINATE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDE MEA, SODIUM LAURYL SULFOACETATE, GLYCOL DISTEARATE, DIMETHICONE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PERSEA GRATISSIMA (AVOCADO) OIL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, PARFUM/FRAGRANCE, SILK AMINO ACIDS, HYDROLYZED KERATIN, KERATIN AMINO ACIDS, CITRIC ACID, C12-13 PARETH-23, C12-13 PARETH-3, TRIDECETH-12, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, POLYQUATERNIUM-10, QUATERNIUM-80, PEG-150 PENTAERYTHRITYL TETRASTEARATE, AMODIMETHICONE, DIMETHICONOL, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, PANTHENOL, CYCLOPENTASILOXANE, SODIUM LAUROYL LACTYLATE, SODIUM PCA, SODIUM ACETATE, PROPYLENE GLYCOL, CAPRYLYL GLYCOL, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, TETRASODIUM EDTA, DISODIUM EDTA, CETRIMONIUM CHLORIDE, CHLORPHENESIN, PHENOXYETHANOL, SODIUM BENZOATE, POTASSIUM SORBATE, CI 19140 (YELLOW 5), CI 17200 (RED 33), ALPHA-ISOMETHYL IONONE, LINALOOL. MOMRS02A

Source

Questions

What does the 90/100 score for our Moroccanoil Moisture Repair Shampoo build mean?

We split Moroccanoil Moisture Repair Shampoo into 5 standout parts worth 100 points in total. The build earns 90 of a possible 100. A full 100 needs every standout fully covered.

What is the best dupe for Moroccanoil Moisture Repair Shampoo?

Not Your Mother's aura boost Restore Shampoo by Not Your Mother's is our closest single-product match at 90 out of 100 for ~$8.99 (13 fl oz). It shares Gentle isethionate/amphoteric cleanser.

How much can I save on Moroccanoil Moisture Repair Shampoo?

Moroccanoil Moisture Repair Shampoo costs $30 for 8.5 oz. The closest dupe costs ~$8.99, a saving of about $21.01. Prices change, so check the seller page.

Is Not Your Mother's aura boost Restore Shampoo exactly the same as Moroccanoil Moisture Repair Shampoo?

No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Argan, avocado oils, Dimethicone. See our methodology for how we score.

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