Not Your Mother's aura boost Restore Shampoo
Not Your Mother's
What it shares, what it misses
Shares
Misses
- Argan, avocado oils
- Dimethicone
Why it is close. Moisture-repair wash, same tier.
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The original, what makes it special, the shelf parts we use and how to get closer. Add or swap parts and the score updates.
The original · Moroccanoil
$30 · 8.5 oz
A shampoo for chemically treated or damaged hair, with a surfactant base that includes sulfate-type cleansers (disodium laureth sulfosuccinate, sodium lauryl sulfoacetate).
Prices and listings checked Oct 28, 2026. Amazon prices change; the link shows today's price.
Step 2 · The build
Not Your Mother's
Partial credit means the part only partly matches that standout.
The 100 points
We split Moroccanoil Moisture Repair Shampoo into 5 standout parts. Each bar shows what the build earns.
The cleansing system sets how the shampoo lathers and how hard it washes. Sodium Lauroyl Sarcosinate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine do this job here.
Humectants (Panthenol, Sodium Pca, Propylene Glycol) pull in water and keep the hair feeling soft.
Cationic conditioning polymers cling to wet hair and cut tangles. Polyquaternium-7, Polyquaternium-10, Quaternium-80 play that role here.
Oils and butters (Argania Spinosa Kernel Oil, Persea Gratissima Oil) soften the hair and seal in moisture.
Hydrolyzed proteins and amino acids (Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Silk Amino Acids, Hydrolyzed Keratin) are added to coat and temporarily fill rough spots on the hair surface.
Optional
90 / 100. We have not found a shelf product that closes more of the gap yet.
Step 3 · Buy
One link per part. Each opens the retailer in a new tab.
Your build
Running total ~$8.99
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Snapshot prices. Each link shows today's price.
One bottle instead of a build. Sorted by match score; scores use the same standouts as above.
Not Your Mother's
Why it is close. Moisture-repair wash, same tier.
Not an affiliate link.
Not Your Mother's
Running total
View product (opens in new tab)Not an affiliate link.
Not Your Mother's
In a lab test on hair colored with oxidative dye, adding conditioning agents (a silane/panthenol blend, PEG-12 dimethicone, or hydrolyzed silk and milk protein) cut protein loss and combing damage compared with dye alone.
da 2018 · J Cosmet DermatolA dermatology review explains how shampoos and conditioners work and what they can and cannot do for hair.
Gavazzoni 2015 · Int J TrichologyAQUA/WATER/EAU, SODIUM LAUROYL SARCOSINATE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, COCAMIDE MEA, SODIUM LAURYL SULFOACETATE, GLYCOL DISTEARATE, DIMETHICONE, ARGANIA SPINOSA (ARGAN) KERNEL OIL, PERSEA GRATISSIMA (AVOCADO) OIL, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) FLOWER EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, PARFUM/FRAGRANCE, SILK AMINO ACIDS, HYDROLYZED KERATIN, KERATIN AMINO ACIDS, CITRIC ACID, C12-13 PARETH-23, C12-13 PARETH-3, TRIDECETH-12, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, POLYQUATERNIUM-10, QUATERNIUM-80, PEG-150 PENTAERYTHRITYL TETRASTEARATE, AMODIMETHICONE, DIMETHICONOL, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, PANTHENOL, CYCLOPENTASILOXANE, SODIUM LAUROYL LACTYLATE, SODIUM PCA, SODIUM ACETATE, PROPYLENE GLYCOL, CAPRYLYL GLYCOL, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, ISOPROPYL ALCOHOL, TETRASODIUM EDTA, DISODIUM EDTA, CETRIMONIUM CHLORIDE, CHLORPHENESIN, PHENOXYETHANOL, SODIUM BENZOATE, POTASSIUM SORBATE, CI 19140 (YELLOW 5), CI 17200 (RED 33), ALPHA-ISOMETHYL IONONE, LINALOOL. MOMRS02A
We split Moroccanoil Moisture Repair Shampoo into 5 standout parts worth 100 points in total. The build earns 90 of a possible 100. A full 100 needs every standout fully covered.
Not Your Mother's aura boost Restore Shampoo by Not Your Mother's is our closest single-product match at 90 out of 100 for ~$8.99 (13 fl oz). It shares Gentle isethionate/amphoteric cleanser.
Moroccanoil Moisture Repair Shampoo costs $30 for 8.5 oz. The closest dupe costs ~$8.99, a saving of about $21.01. Prices change, so check the seller page.
No. Dupes share the key actives but can differ in concentration, vehicle and supporting ingredients. Missing from this one: Argan, avocado oils, Dimethicone. See our methodology for how we score.
Olaplex · bond-repair
$10.99our build, 1 partOriginal $34, build $10.99.
Not Your Mother's
Olaplex · conditioner
~$18.78our build, 2 partsOriginal $34, build ~$18.78.
Neutrogena + Not Your Mother's
Olaplex · dry-shampoo
~$17.98our build, 2 partsOriginal $30, build ~$17.98.
Not Your Mother's